The Philosophy that Drives this Practice

We believe that everyone – regardless of their genetics, parenting or past life events – deserves the opportunity to fully enjoy all that life can offer.

We provide high quality care to our patients by creating a nurturing office environment, staying current with research and treatment options, and adapting to the changes in society that impact mental health.

Dr. Hubbard has treated thousands of patients. He is considered an expert diagnostician by peers and therapists in the San Diego community

Forty years after starting his practice, he is now treating the adult children of many of his long-term patients. He treats individuals at every economic level and and accepts Medicare, Tricare and most private insurance plans.

Dr. Hubbard brings expertise and compassion to each patient, no matter their circumstances. Two of his strengths are his non-judging acceptance of each individual and his ability to find common ground with each patient.

Dr. Hubbard takes great joy in observing the ongoing progress of the patients he’s treated for years, and is excited to get to know the ones he meets for the first time. He is driven by the opportunity to help someone who would otherwise struggle through life.

Many patients are helped immediately by a correct diagnosis, appropriate treatment plan, and if indicated, the correct medication and dosage. Some complex situations require more exploration leading to the right medication or combination of medications. Others do best with a combination of the right medicine, psychotherapy and TMS to bring stability and peace to their lives.

Dr. Hubbard refers the patients who will benefit from psychotherapy to Dr. Ann Wycoff or another psychotherapist who he feels is the right fit for an individual’s unique personality and circumstances. Dr. Hubbard has long term, collaborative relationships with many psychologists, social workers, and counselors who he believes are the best in the field.

Dr. Hubbard treats Depression, Anxiety, Bipolar Disorder, Schizophrenia, Insomnia, ADHD, and other diagnoses.

Dr. Bruce Hubbard Img 3

Life is complex and challenging for everyone at some stage in their life. Some people move through challenging periods fairly easily, some struggle at times and need help to get back on track. And some, due to genetics or life events that are beyond their control, struggle in their day-to-day lives to get through each day. This is tragic, as science and the profession of psychiatry have progressed so far that much of this pain can be alleviated.

The unnecessary pain many suffer can be attributed to variables such as: lack of access to adequate treatment, shame that causes an individual to feel responsible for their diagnosis, fear that seeking treatment shows weakness, mismanagement of medication due to misdiagnosis by a prior practitioner or a belief that they can’t be helped or a loss of trust in the field due to inadequate care. Our goal is to provide expert and caring treatment to help you live a happy and fulfilling life. 

Our Story

Dr. Bruce Hubbard

Dr. Bruce Hubbard

After completing a psychopharmacology and research internship at Vanderbilt Medical School, Dr. Hubbard decided to become a psychiatrist because he was fascinated by how the brain worked and how emotions, behavior and brain circuitry were interconnected. After graduating from medical school he moved to San Diego to complete his internship in medicine and his residency in psychiatry at the University of California, San Diego.

Following the completion of his training, he remained full time on the faculty at UCSD School of Medicine. He taught general psychiatry and psychopharmacology at UCSD for three years.

He started his own private practice in 1979 in Mission Valley and has practiced ever since. He continued to teach at UCSD Medical School until 2019. He is passionate about his work and his greatest reward is “seeing my patients get better.” Seeing his patients enjoy life again and continue to thrive is why he loves coming to work and why he will practice for many more years.

Dr. Hubbard’s practice is extremely busy and when he found himself turning away patients, he added Rizwan Khan, an experienced Psychiatric Physician Assistant, to the practice. Dr. Hubbard was impressed with Riz’s disciplined diagnostic and treatment skills, his warmth, and his kind and compassionate rapport with patients. 

Dr. Hubbard co-treated patients in a psychiatric hospital, Alvarado Parkway Institute, with Dr. Ann Wycoff, a licensed psychologist. He was impressed with Dr. Wycoff’s professionalism, treatment skills, intuitive understanding and warm connection to patients. They also worked as a team on forensic examinations in civil court cases. With Dr. Wycoff, Dr. Hubbard co-treats patients who will benefit from the combination of medication therapy and psychotherapy, or he refers them to her (or other therapists) for psychotherapy alone.

Dr. Hubbard also works closely with Dr. Wycoff in treating and monitoring TMS patients. A patient whose psychiatrist and psychologist are in the same office can reap the benefits of frequent collaboration and communication between both doctors, which can greatly enhance TMS treatment, medication therapy, or psychotherapy. The goal is to use one modality to enhance the effectiveness of the others.

Our Staff

Our staff is the heart of the practice, As TMS technicians, They are empathic, caring and conscientious individuals who take pride in their work and in the changes we see in our patients.

Our staff assists our patients through the treatment process including the first phone call to our office, the collection of paperwork necessary for insurance reimbursements, assisting with the setup of online patient portals, efficient scheduling of appointments, and assisting with technology setup for our virtual e-visit software.

Our staff obtains timely pre-authorizations for provider treatment protocols and medicines from insurance companies. This allows patients to receive their treatment and medications sooner and with less hassle. We understand that when you’re not feeling your best, trying to navigate complicated insurance procedures can be overwhelming. Our staff brings dedication to patient care, excellent attention to detail, and an understanding of technology which we all appreciate.

Our practice uses a state-of-the-art practice management system that allows you to complete paperwork and manage your statements and payments online.

TMS technicians or “treaters”

Many of our staff members are also trained, certified TMS technicians (treaters). They work closely with our TMS patients undergoing treatment. Our treaters are selected for their warmth, compassion, and their ability to provide a safe, friendly, accepting environment.

We believe that the quality of a patient’s connection to their treater enhances the effect of TMS therapy. A common component of serious depression is a feeling of alienation, or lack of connection to others. As the patient’s connection to the treater and our staff gradually increases, the feelings of alienation decrease. The combination of human interaction and cutting edge technology enhances the overall effect of TMS. The entire office shares in the excitement as the patient emerges from depression and fully engages in life again! We are grateful for the privilege of playing a role in this profound transformation.

Would I have to take an antidepressant for my whole life ?

Contact Us Today

You are our top priority. As soon as we see your message, we will reach out to you.

Contact us to arrange a Complementary TMS Consultation.

If you are an existing patient or our practice, call our office at 619-295-8005 for fastest assistance.

Contact Information

Contact us today to arrange a Complementary TMS Consultation.